Moodboard for the New Brand
I mean, who doesn’t love a good moodboard?
I moodboard everything, my brand, home decor and renovations, everything! It’s so helpful to have a visual when starting a project.
Iskra Lawrence / The Lisboans / Jasmine Dowling / Magnolia Carving / Poppy Carving / Source Unknown* / Crabtree + Evelyn
When I think of my brand, I always want it to be warm and inviting. I also wanted it to feel a little more grown-up, a little more noir. I also really tried to take into account my past and future imagery. I have a lot of wood backgrounds when I show my work, so I wanted that to be a colour feature. I also wanted to start incorporating more black and white photography into my IG feed. I work primarily on grey linoleum, so that played into the colour palette and mood as well.
Overall, I feel so good about this new look. The website will remain very minimal, because I want my work to shine through.
I’d love to hear what you think below!
*As an artist, and former brand designer, it is so so important to me to ensure proper credit for sources of inspiration. Unfortunately I was unable to source the image with text in my moodboard. If you are the designer, or know who is, please reach out so I can properly credit.
